If you think you look elegant and therefore somebody noticed you,you are not smart at all.
1937|Salvatore Monetti in the first historical boutique in Via Toledo
The history of the label begins in Naples in 1887, where at No.50 Via Toledo, Eduardo Monetti opens a two-window shop dedicated exclusively to hats.
Prestigious clients include, amongst others, tenor Enrico Caruso who influences the fashion of his times with his style. Eduardo hands over the business to his son, Salvatore, who runs it very successfully during the dark period of World War Two, managing swiftly to expand the premises and launch a wide range of ties, accessories and smoking jackets as an addition to hats.
A real breakthrough comes in 1960 when the company is handed over to Eddy.
Years of the economic boom, ‘la dolce vita’, the space race, the first heart transplant follow.
Eddy finds his inspiration everywhere and thanks to his talent and intuition, manages within a short period of time to expand the business in the city and open new shops in the most important streets of Rome and Milan.
The brand slowly begins to be recognized abroad thanks to the quality of the products and the eclecticism of its owner who in addition to being a designer, is also a journalist and a musician.
After its foundation almost 130 years ago, Eddy Monetti is still a family-run business with many boutiques around the world and a presence in some of the most important stores globally. Assia, Sally and Stefania, now assisted by their children Roberta, Domenico, Iolanda as well as, most recently, the youngest son Eduardo, personally supervise the creation of the collections and the entire sales network. Our main aim is to carry along the way paved by the ‘legendary’ Eddy offering goods which reflect his refined taste and unique style.
1970|Eddy Monetti con Liz Taylor e Richard Burton
1989|Eddy Monetti with his sons Assia, Rossella and Sally
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